Our Team
Jay Adams
Co-owner & Head CoachJay has been an athlete his whole life. He played football in college, and when his competitive days on the field wrapped up, he found his way into CrossFit and never really left—the training, the community, the daily push to get a little better. Opening Beacon is the natural next step: a place to build the kind of gym he always wanted to train in, where serious athletes and first-timers share the same floor and push each other to show up and get to work.
Francesca Coletto-Adams
Co-ownerFrancesca found CrossFit in 2016, almost by accident—a six-week challenge at a since-closed gym was enough to get her hooked. She landed at CrossFit Union Square not long after, and the rest is history. What started as a way to get in shape became the thing that stuck: the workouts, the people, the steady progress that comes from showing up. Francesca helped build it into the kind of place that first pulled her into the sport—welcoming, a little tough, and built around community.